Baruch Earns Three Telly Awards for Multimedia Content
June 30, 2021
For the fourth consecutive year, Baruch College has earned multiple Telly Awards—the premier recognition for video and television content across all screens for the multimedia content-production industry.
Baruch won two silver awards and a bronze out of more than 12,000 entries from all U.S. states and five continents. This year’s theme was “Your Stories Defy the Limits.” Founded in 1979, the Telly Awards is judged by a council of video and television experts from among the most renowned companies in entertainment, publishing, advertising, and emerging technology.
Baruch was recognized in the following categories:
Silver Telly: “Be Resilient”
Category: Non-Broadcast: Educational Institution
This 90-second video shows how Baruch students, faculty, staff, and alumni found unique ways to give back to their communities while in lockdown. A combination of video footage and still photography shows members of the Baruch community volunteering with nonprofits, distributing PPE to medical workers, running the length of the New York City marathon on a terrace, and marching for racial justice in socially distanced protests. Each story is an inspiring call-to-action. Together, they demonstrate Baruch’s resilience in the face of shared challenges.
Silver Telly: “Census 2020: Baruch CUNY Census Corps Students Explain the Importance of the Census”
Category: Social Video: Series: Social Impact.
This video series features Baruch students who worked with the CUNY Census Corps to help New Yorkers understand the crucial importance of the 2020 Census—and to encourage people to fill it out. The census determines how $675 billion in federal funding is allocated for PELL grants, food stamps, transportation, student wellness programs, and more. New York City announced an historic 61.8 percent self-response rate for the 2020 Census––far outpacing other major U.S. cities and the Census Bureau’s own pre-Covid projections.
Bronze Telly: “Trending@Baruch: Linguistic Diversity at Marxe”
Category: Non-Broadcast: Diversity & Inclusion category.
At 3.5 minutes, this video highlights the diversity that is a hallmark of Baruch’s student population. In a virtual class icebreaker, Marxe School Professor John Casey asked students to say hello in their native language or in one they had learned over the years. He quickly noticed that his 22 students spoke 24 different languages fluently. Baruch is widely recognized as one of the most diverse colleges in the country, with 19,700 students who hail from 155 countries and speak 109 languages. This video both celebrates and illustrates that incredible diversity.
Telling the Baruch Story, in High Definition
“The Baruch community is very active and engaged in what is happening in their communities and the world. They take action for causes that connect with them, creating limitless storytelling opporutnities,” says Nicholas Caccese, who joined the College as multimedia production manager in 2017. “It is a testament to the Baruch experience to have the content we create in-house recognized alongside videos produced by major news agencies, production companies, and advertising agencies.”
The College’s major video series include “Trending@Baruch,” “Baruch Rocks,” and “Voices of Baruch.” Mr. Caccese also works closely with faculty and staff across the institution to produce impactful multimedia events and campaigns, all of which became invaluable during the Covid-19 pandemic. “The multimedia needs for our entire campus shifted dramatically during the pandemic, with everyone depending on the virtual environment and alternative approaches to some of their usual in-person events and experiences,” Caccese said. “While working with our partners to satisfy these new needs, we also continued to use multimedia to tell stories from the community—and even package and amplify some programming that otherwise might not have been filmed.”
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